Further

What’s inside the report?

Over 158 pages of in-depth insights, interviews and case studies, the Further Forecast uncovers six key trends shaping travel and culture for 2024 and beyond.

Created in partnership with SOON Future Studies, we take an in-depth look at healing escapes, micro-awakenings, and the rise of psychedelic therapies; we explore the paradox of life speeding up thanks to AI while we carve out screen-free time, slowness, and intentionality; and we uncover how neuroaesthetics—designing for emotion—is emerging as a vital art and design principle, demonstrating the value of unscalable experiences in our modern world.

Using proprietary data banks of cultural signals, the Further Forecast maps the macro-environmental drivers of change with emerging trends, to highlight the growing tensions at play in our society—and the movements that will define how we travel today, tomorrow, and for years to come.